Role
UX, UI design, and front-end development across the full lifecycle
Case Study
Club Monaco - E-commerce Experience & Platform Evolution
I led the design and development of homepage components and collection experiences for Club Monaco’s e-commerce platform. Working within a fast-paced retail environment, content was updated daily or weekly to support evolving campaigns, promotions, and seasonal launches.
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Platform Evolution
The experience focused on helping customers discover and build complete looks through enhanced filtering, styling guidance, and curated product relationships based on size, tailoring, color, and complementary pieces.
Following the initial phase, Club Monaco transitioned its e-commerce platform to Salesforce Commerce Cloud with an emphasis on preserving the premium shopping experience, maintaining SEO performance, improving load times, and ensuring a seamless experience for returning users.
Overview
I led the design and development of homepage components and collection experiences for Club Monaco’s e-commerce platform. Working within a fast-paced retail environment, content was updated daily or weekly to support evolving campaigns, promotions, and seasonal launches.
The experience focused on helping customers discover and build complete looks through enhanced filtering, styling guidance, and curated product relationships based on size, tailoring, color, and complementary pieces.
Challenge
- Maintain consistency with Club Monaco’s in-store and print identity, including typography, photography treatment, and overall brand tone.
- Enable rapid content updates aligned with marketing and merchandising needs.
- Create engaging collection pages that guide users toward cohesive outfit building.
- Support a platform migration while preserving performance, SEO, and user experience.
Solution
Designed and developed modular homepage components that allowed flexible, frequent updates without compromising visual integrity.
Collaborated closely with fashion designers, marketing teams, and stakeholders to ensure alignment across channels.
Enhanced collection page interactions with advanced filtering and styling logic to improve product discovery and personalization.
Integrated third-party tools such as Klaviyo to extend engagement and support targeted user experiences.
Platform Evolution
Following the initial phase, Club Monaco transitioned its e-commerce platform to Salesforce Commerce Cloud.
- Preserve the premium, high-end shopping experience.
- Maintain SEO performance and existing functionality.
- Improve load times and overall site performance.
- Ensure a seamless experience for returning users.
In parallel, I contributed to scaling and adapting these systems across additional brands using Shopify Plus.
Extended Impact
Developed reusable templates tailored to multiple brand identities, including luxury fashion and performance or underwear segments.
Supported brands such as Bally, Playtex UK, and Dim France through customized UI systems and interaction patterns.
Created internal tools and flexible components to streamline merchandising and improve browsing accuracy across brands.
Experience
This work marked a significant expansion of my role from execution to full lifecycle ownership. I operated across UX, UI design, and front-end development, delivering end-to-end solutions from concept through implementation.
The result was a scalable, high-performing e-commerce ecosystem that balanced brand storytelling with technical precision and user-centered design.